Logos
Style Guide
Logo Development
As the logo was intended as an Instagram profile picture, once tested I realised that the high contrasting bright colours appeared too harsh for the size of the image, and the text and image were too small to be seen properly. The logo was simplified to just text - which was standard practice for other similar businesses, for easy identification - and just the light pink and navy blue because it was easiest to read and fit best with the developing brand.
Packaging design
Matching branded sticker and tissue paper, secured with contrasting sticker, on brown cardboard box. Simple, yet effective packaging with brand colours doesn’t over power bright jewellery product secures for transport.
Product Design and Photography
I create polymer clay earrings in my free time, then take photos to include on an Instagram and Etsy account for sale.
Photography & Products
A mix of flat-lay and propped staging, playing with lighting, props and colour editing. Products based on my own designs and exisiting products.
Logo & products on Instagram
Logo matches post and product image colours without overpowering.
